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Livewire Dynamic

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A Brand Refresh for Livewire Dynamic

Livewire Dynamic supply funding instruments for a variety of business partners. Providing a full suite of services from SBLC’s , finance and debt restructuring, credit facilities, factoring and invoice discounting.

Due to the nature of the business the website needed a corporate look and feel, a clean uncluttered layout and be easy to navigate.

The Brand

We created the two letter logo icon, it is usable free standing or with the Livewire Dynamic tagline. We used Lima Green and a deep blue colour combination, light greens are calming, deep blues represent trust, dependability , fiscal responsibility and security.

Color Palette

This colour combination is commonly associated with feelings of prosperity, wealth, and safety. The lima green suggests, new ideas and protection. The deep blue (cloud burst) appeals to a wide range of demographics including feelings of trust, loyalty, stability, confidence, and intelligence.

Lima Green
#75b72d
Cloud Burst
#29364d
Iron
#cfd0d2
Fern
#57731a
Nepal
#93abbf
Shark
#262626

Typography

For the logo tagline we used Daxline Pro in is regular form and for headlines and body text we used Montserrat a geometric sans-serif typeface in bold and light weights. It is rather close to Gotham but has its own individual appearance.

Daxline Pro
Regular
Montserrat
Various

The Website

image

Super Fast Loading Time & Responsive

livewire-dynamic.com is a bespoke HTML site so it loads super fast for a better user experience it has a fluid and flexible layout which adjusts according to screen size so the website looks great and works perfectly on a desktop, tablet, and mobile phone.

Andy did a wonderful Job in creating the image and feel of our company. I have recommended them already to Some of our business partners. Well done.
Les Oulton - Managing Director
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