Website / Branding


A New Brand Identity Plus a New Website For Arete Global, Telecommunication Service Providers.

The Brief

The task was to create a fresh corporate brand identity , one that worked perfectly on all media, instil confidence in the client's existing customers and attract new business.

The site needed to be clean and simple in order to tell the end user Arete Global is dedicated to growth by creating flexible and tailored telecommunications solutions to meet their customers demands.

What we did

We created the custom AG initials as a brand, it is usable free standing for social media platforms or used combined with the Arete Global tagline as the primary logo.

We used a green and blue colour combination, green being the colour of spring and symbolising growth and renewal blue is a serene and calming colour that represents intelligence and responsibility.

The Logo/ Brand

Like all websites built by Web Design Jávea, has a fluid and flexible layout which adjusts according to screen size so the website looks great and works perfectly on a desktop, laptop, tablet, and a mobile phone’s browser. Having a mobile responsive website is not just another option—it’s a requirement!

Desktop View

Continued Expansion

Arete Global continually upgrade their systems and expand their product range, Web Design Javea look forward to working with them on future projects.

Phone View

The Meaning of Arete

Arete, in its basic sense, means "excellence" of any kind. The term may also mean "moral virtue". In its earliest appearance in Greek, this notion of excellence was ultimately bound up with the notion of the fulfillment of purpose or function: the act of living up to one's full potential.